Seven Things You Should Add to Your Website as a Yoga Teacher
Between getting the hang of teaching Zoom privates and posting Instagram Reels, is your website catching dust somewhere in the far corners of the internet? Then it’s about time to revive your digital business card. Having a website as a yoga teacher can be beneficial for both you and your yogis. And the best thing is, nowadays it’s easy-peasy to create something decent looking. Drawing a blank when it comes to filling it up? In this article, we’ll take a look at what should be on your website, to make you stand out from the crowd.
First things first – why is having a website important? You’re on social media, isn’t that enough? If you’re not convinced about adding another thing on your to-do list yet, maybe these benefits will help.
Having a website shows yogis that you’ve invested in your company, and take it seriously. Sure, a social media presence can get the job done, but a website offers a personal space you can use for a variety of things. You can set the tone with some kickass self-branding, and help potential yogis get to know you. You can use it as your outlet, and the central point where all of your yoga activities can have a platform together.
If you’re ready to revamp your website, or start a new one, here are some tips that can make the difference between an okay website, and an amazing one.
Keep it short and simple
Visitors tend to have a short attention span. They’ll likely scan through your page, make a few clicks, and be on their way again. So my advice is to keep your texts short and simple. Actually, make your whole website short and simple. Make it instantly clear to your visitors who you are, what you’re about and how they can reach you.
Your love for yoga is something you have in common with your yogis, and as a yogi, knowing that your favorite teacher started out just like you did is a reassuring thought.
If you and tech aren’t really going hand-in-hand, it’s a good idea to hire someone else to help. This may sound expensive, but hear me out. It will save you so much time, which you can spend teaching classes. And if you spend a little time doing your research, it doesn’t have to be expensive. Nowadays, it’s easy to hire online freelancers who can help you create a basic website without you having to invest your life-savings.
Pick an easy platform
If you’re all about DIY-ing, save yourself some time by picking a straightforward platform for your website. Like Wix, or Wordpress, for example. This way, you won’t have to go through the hassle of trying to figure out a high-tech platform. Remember, keep things simple.
Alright, onto the good stuff. What should you include on your website? Honestly, the possibilities are endless here. Most importantly it should resonate with you, and have a purpose. The content you put out there should add value towards your visitors. Below are some ideas you can use. Of course, it’s your website. So, these are by no means things you should definitely add to your website. Feel free to pick and choose whatever you like.
That o.g. yogi that has been practicing with you right from the start, the yogi with the big aha-moment during your clinic, your favorite private student: these students all hold an incredible value, which is their opinion. Reviews are original, personal, and will help you build trust with other potential students.
When are you teaching, and where? Adding a schedule to your website is a convenient way to show your yogis where they can practice with you. If you want to go pro here, you could even add an option for students to book a private class with you. Momoyoga made it easy for you to integrate your schedule into your website. Our widget allows new and existing yogis to easily book classes on your website, without any problems for you. You can find more information about this here.
Your Personal Yoga Story
I don’t know about you, but if I practice with someone I am always interested in their yoga story. Your love for yoga is something you have in common with your yogis, and as a yogi, knowing that your favorite teacher started out just like you did is a reassuring thought. Think of answering questions such as: When did you start your yoga journey? Where did you do your teacher training(s)? What does yoga mean to you?
Everyone loves something that comes for free, right? Whether it’s a new yogi who wants to try your style of teaching or a returning student that sees it as a reward. Offering something extra that’s free of charge will add value to your website. Think of things like a prerecorded class, a prerecorded guided savasana or a worksheet on a certain pose. If you have a newsletter, offering a freebie to new subscribers is an effective way to have people sign up.
People visiting your website are interested in you. Posting a blog is one way to let them know what you’ve been up to, without overcrowding your home page.
If you offer certain packages, or you’re teaching within a specific niche of yoga, you can showcase this on your website. Let visitors know what you have to offer as a yoga teacher, and maybe even include pricing.
Okay, when I said that you don’t have to include any of these options, I lied. I would highly encourage you to always add a contact option to your website. There are so many ways you can go about this. There are contact forms that forward messages to your inbox directly. Or you could include buttons that redirect to your social media pages where people can reach out to you. Also, don’t forget to mention your location, and include an address if you have your own studio. Plenty of old-schoolers may want to swing by to get in contact with you. As long as you offer some way to let people reach out, you’re all good!
If you’re a yoga teacher that has a website in dire need of an upgrade, I hope this article comes in handy. Having an up to date page is a great way to expand your online presence. Furthermore, it gives potential students an additional way to get to know you. And if you keep things simple, it can even be a lot of fun to create your own space on the web. Good luck!